Growing up, families, friends, and co-workers used to exchange loads of holiday greeting cards as a way of spreading positive vibes and good news within their social circle.
Some were excited on the prospect of receiving the annual greeting card from a family member – perhaps a favourite cousin, aunt, uncle, or grandparents, who were living in a different state, as it was a fun way to send a personalised update on their lives.
Nowadays, all it takes to greet someone is to find a greeting card template on Google, edit it a little, and send it to a person through a private chat. However, even with these virtual greeting card innovations, nothing seems to fill a space in the heart as snugly as a physical greeting card.
If you’re single, chances are holidays such as Christmas can be quite difficult for you. Especially if you live alone and you have to celebrate such occasions all by yourself. You’ll feel lonely and neglected unless you have your family, friends, or office mates to celebrate with, in which case you can rise above your feelings.
One of the best tools employed by successful firms and companies to retain dedicated clients and customers is personification. Personification is a powerful asset that has helped countless companies to come off as sincere when trying to reach out to customers, something especially important as today’s customers tend to be sceptical with anything that a “faceless corporation” says.
Using personification has helped with growing meaningful partnerships and customer loyalty in a way that no other communication strategy or tool with the impression can achieve.
