Growing up, families, friends, and co-workers used to exchange loads of holiday greeting cards as a way of spreading positive vibes and good news within their social circle.

Some were excited on the prospect of receiving the annual greeting card from a family member – perhaps a favourite cousin, aunt, uncle, or grandparents, who were living in a different state, as it was a fun way to send a personalised update on their lives.

One of the best tools employed by successful firms and companies to retain dedicated clients and customers is personification. Personification is a powerful asset that has helped countless companies to come off as sincere when trying to reach out to customers, something especially important as today’s customers tend to be sceptical with anything that a “faceless corporation” says.


The psychology behind personification

Using personification has helped with growing meaningful partnerships and customer loyalty in a way that no other communication strategy or tool with the impression can achieve.