When was the last time you sent a personalised Christmas card to family and friends? Do you still remember those days when an assortment of envelopes of red, green, and gold arrive at your mailbox?

With technological advances, most people have gotten used to sending emails, e-cards, GIFS, and text messages during the holiday season, and this has made many forget the tradition of sending Christmas cards to our loved ones and friends. We need to remind ourselves of the thrill of opening envelopes and reading holiday cheers. Even though the power of the internet allows us to send messages in a split second, nothing beats the excitement of opening a card through regular mail and knowing that it came from someone whom you have not communicated with for quite some time.

Technology has made it possible to create and deliver greeting cards online. However, while it’s more convenient to send digitized cards through messaging platforms, nothing beats the traditional way of sending tangible cards. This approach is a manifestation that the recipient is worth the effort and that your relationship matters.

Because greeting cards are all about building relationships, it is essential that you send out personalized cards to nurture your business connections. Whether it is for your loyal customers or business partners, the gesture of sending a holiday card alone will persuade them to purchase your products or make more deals with you.

With Thanksgiving fast approaching, it also means that the holiday season is just around the corner as well. Retailers prepare themselves for their Black Friday and Cyber Monday sales to strengthen profits and customer loyalty. However, giving holiday cards to customers and business partners is a simple yet effective strategy that retains your brand to their consciousness.

Here are five ways you can express your thoughts with holiday cards:

In the past, the art of exchanging greeting cards was common and prevalent among friends, colleagues, and family members. It was a way to communicate the year’s special events to family and friends. It was also a way to declare affection and love, show appreciation and gratitude, and convey thoughts and feelings to someone.

The advent of modernisation and technology, however, has led to the decline in greeting card exchange in recent years. Many individuals heavily rely on digital and social media platforms to greet, instead of buying greeting cards, writing messages, and giving them to deserving individuals. They’d rather send their greetings on social media platforms.

In recent years, however, there has been an increase in the use of greeting cards. There must be some good reasons for this to happen. Keep on reading to find out more.