One of the best tools employed by successful firms and companies to retain dedicated clients and customers is personification. Personification is a powerful asset that has helped countless companies to come off as sincere when trying to reach out to customers, something especially important as today’s customers tend to be sceptical with anything that a “faceless corporation” says.

 

The psychology behind personification

Using personification has helped with growing meaningful partnerships and customer loyalty in a way that no other communication strategy or tool with the impression can achieve.