When most people make greeting cards, thank you cards, and any other type of card, they focus on designing the front and the inside of it, leaving the back of the card blank and rather unimpressive compared to the rest. If you neglect to decorate the back part of the cards you make, you are missing a great opportunity to let people know more about you. If you don’t know how to decorate the back part of a card, here are a few ideas that you can use:
Add the date and an inspirational quote
Putting the date of the day you make the card is a good idea because some people like to store cards to look back on in the future. Alternatively (or additionally), you can write a quote of inspiration for the card receiver.
Stamp and insert credits
Before you buy a stamp for the cards that you plan to sell, check the terms and conditions of the company that made the stamp. At times, stamp-making companies prohibit buyers to use their stamps for commercial purposes. Otherwise, you may be required to give them credit.
Beside your stamp, you can add details about yourself such as your email address, phone number, or social media pages. If you have your own website, make sure to put it in the back too. This will allow your customers to contact you when they want to order more cards. Even if you are just making a card for friends and family, providing your personal information may open up more opportunities to start making cards for sale.
Continue the design onto the back
This is another excellent way to let your creativity soar. Sometimes it can be difficult to restrict your ideas, stuffing everything you want to include onto the front of the card. Why limit yourself? You can start the card design on the front and let it continue onto the back! By doing so, you will have more space to draw as much as you want. Consider putting different artwork on both sides to indicate which side is the front and which one is the back. If you plan to use this idea, it will be best to draw everything out before you fold the card. Doing so will make the design look more well-planned and cohesive.
Add your logo
When you make cards for sale, it is crucial to establish your own brand and create a logo. Your logo has to be unique and make people remember you. Adding these brand elements to the back of a card is another way to promote your brand. You can draw your brand elements by hand or have it made into a personal stamp. The best type of stamp for this use is rubber since it will continue to give the handmade feel.
Include personal message
No matter if you are making the card for a friend or to sell, adding a personal message can make the receiver feel special. If you are selling the cards, this is a good way to connect to your customers. The message does not have to be long and drawn out. It can be a simple quote of inspiration or a message for a specific occasion. If you don’t want to include a message but want it to be personal, simply leave your personal signature on the back.
Make every card limited edition
Although handmade cards are already special and limited, emphasizing the fact that every batch you make is specially made will make receivers feel valued.
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