In an age where e-greetings, phone calls, and personal messages are the most common ways to greet people, one question is often raised: are greeting cards becoming a thing of the past? Although personal forms of communication and technologically driven methods are the most preferred way for a business to greet and interact with customers on special occasions, greeting cards are still very much relevant today.

Growing up, families, friends, and co-workers used to exchange loads of holiday greeting cards as a way of spreading positive vibes and good news within their social circle.

Some were excited on the prospect of receiving the annual greeting card from a family member – perhaps a favourite cousin, aunt, uncle, or grandparents, who were living in a different state, as it was a fun way to send a personalised update on their lives.

One of the best tools employed by successful firms and companies to retain dedicated clients and customers is personification. Personification is a powerful asset that has helped countless companies to come off as sincere when trying to reach out to customers, something especially important as today’s customers tend to be sceptical with anything that a “faceless corporation” says.


The psychology behind personification

Using personification has helped with growing meaningful partnerships and customer loyalty in a way that no other communication strategy or tool with the impression can achieve.

Greeting cards are quite special. You can send them out if you want to congratulate someone, express a feeling (whether it’s admiration, gratitude or something else), send well-wishes or uplift someone. Sending greeting cards to your colleagues, family, friends, and even mere acquaintances can make them feel absolutely special.

But the question is, when do we send a greeting card? Obviously, we send greeting cards during special occasions such as birthdays, Christmas, New Year’s, Valentine’s Day, weddings, and other special events. But what if there are no special occasions and you just want to send somebody a greeting card?

We live in a time where it has become so easy to greet someone online whenever an occasion arises. You can send an email, post a Facebook greeting or Tweet, or send a chat or direct message in just a few taps! Doing so is free, after all. Additionally, almost everyone does it, making it widely acceptable to greet someone online and send your regards.

However, despite all of these convenient ways to reach out to people we love and know, nothing beats the power of greeting cards to make someone feel extra special. You might be surprised to know that greeting cards are still being sold and bought in huge numbers to this day. Given the availability of electronic messaging platforms, the fact that people still exchange greeting cards is a remarkable thing. Indeed, greeting cards are here to stay.

In the past couple of years, two particular kinds of cards have been incredibly popular among card-givers — flat and folded cards. Both are suited for families and businesses because of their excellent way of sharing fond memories and working towards businesses goals.

When looking to give away a card, however, how do you know which kind you should use? Honestly, it’s all up to you. However, do keep in mind that each type of card has its own advantages and disadvantages. Read on to learn what they are!

Christmas, New Year, Valentines, and even special occasions such as birthdays and weddings are the perfect excuses to greet your clients by sending them a personalised card. Sure, personal cards are often handed out to friends, family, and loved ones during holidays and special occasions. However, they can also be given to your clients as a nice gesture. Why is this so? It’s simple, really. Holiday cards are the simplest, cheapest, lowest-risk, and highest-reward way to show both your current and former clients that they are thought of and that they are genuinely valued.