Technology has made it possible to create and deliver greeting cards online. However, while it’s more convenient to send digitized cards through messaging platforms, nothing beats the traditional way of sending tangible cards. This approach is a manifestation that the recipient is worth the effort and that your relationship matters.

Because greeting cards are all about building relationships, it is essential that you send out personalized cards to nurture your business connections. Whether it is for your loyal customers or business partners, the gesture of sending a holiday card alone will persuade them to purchase your products or make more deals with you.

With Thanksgiving fast approaching, it also means that the holiday season is just around the corner as well. Retailers prepare themselves for their Black Friday and Cyber Monday sales to strengthen profits and customer loyalty. However, giving holiday cards to customers and business partners is a simple yet effective strategy that retains your brand to their consciousness.

Here are five ways you can express your thoughts with holiday cards:

In the past, the art of exchanging greeting cards was common and prevalent among friends, colleagues, and family members. It was a way to communicate the year’s special events to family and friends. It was also a way to declare affection and love, show appreciation and gratitude, and convey thoughts and feelings to someone.

The advent of modernisation and technology, however, has led to the decline in greeting card exchange in recent years. Many individuals heavily rely on digital and social media platforms to greet, instead of buying greeting cards, writing messages, and giving them to deserving individuals. They’d rather send their greetings on social media platforms.

In recent years, however, there has been an increase in the use of greeting cards. There must be some good reasons for this to happen. Keep on reading to find out more.

Christmas, New Year, Valentines, and even special occasions such as birthdays and weddings are the perfect excuses to greet your clients by sending them a personalised card. Sure, personal cards are often handed out to friends, family, and loved ones during holidays and special occasions. However, they can also be given to your clients as a nice gesture. Why is this so? It’s simple, really. Holiday cards are the simplest, cheapest, lowest-risk, and highest-reward way to show both your current and former clients that they are thought of and that they are genuinely valued.